Because protecting your privacy is very important to denverwineguy.com, we have established this Privacy Policy, which explains what information we collect from our visitors, how we use that information, and how you can view or control use of the information you submit. Please note that this policy may be revised from time to time, so please check it frequently.

1. Personal Information

denverwineguy.com asks when we need information that personally identifies you ("Personal Information"). For example, denverwineguy.com asks for your name and email address when you register, and collects additional information for surveys or other promotions sponsored by denverwineguy.com. We use your Information to operate denverwineguy.com' services, and to help identify you and gather broad demographic information. Your information will not be sold or provided to any third party

2. Information Security

To protect the security of your Personal Information, denverwineguy.com limits access to user data to authorized denverwineguy.com employees. denverwineguy.com will NOT disclose any Personal Information. denverwineguy.com may disclose user information in an aggregated form that does not identify individual users in order to describe its services to prospective partners, advertisers and other third parties and for other lawful purposes. denverwineguy.com may disclose information about you if we have a good faith belief that we are required to do so by law or legal process, to respond to claims, or to protect the rights, property, or safety of denverwineguy.com or others.

3. Security Technology

Security of your information is critical to denverwineguy.com. We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information. The information gathered on secure computers is stored in a locked down data center. The number of employees involved in the management of the data center that have physical access to these computers is limited. We use firewalls and other security technology, as well as implement the highest industry standard security practices, to prevent our computers from being accessed by unauthorized persons.

It is important for you to protect against unauthorized access to your login ID/password, other sensitive account data and to your computer. Be sure to sign off when finished using a shared computer and otherwise safeguard the password used to access the denverwineguy.com services.

4. Cookies

denverwineguy.com or its advertisers may place a "cookie" in the browser files of your computer. Cookies are small pieces of information or files that are stored on a user's computer by the Web server through a user's browser for record keeping purposes. The information can be retrieved to personalize, monitor, or regulate use of the site. Cookies allow denverwineguy.com to automate access and data entry functions of the site, such as login information, and tailor the site to a user's preferences or interests. In addition, cookies allow denverwineguy.com to track usage of the site to determine those areas of the site that are useful or popular (and those that are not), thereby enabling denverwineguy.com to improve and update its service.

5. Direct Mailings and "Opting In"

denverwineguy.com may send you information about various products and services that may be of interest to you if you specifically request this information on an "opt in" basis.

6. Links to Other Web Sites

denverwineguy.com may provide links to its partners and other Internet sites. These sites have separate data and privacy practices independent of denverwineguy.com, and denverwineguy.com disclaims any responsibility or liability for their policies or actions.

7. Correcting and Updating Your Information

You can view and make changes to the information you previously provided to denverwineguy.com on the Member Account form.

If you have any problems, please e-mail us at info@denverwineguy.com.

Questions

If you have any questions about our Privacy Policy, or if you believe denverwineguy.com has not adhered to these principles, please contact us at: privacy@denverwineguy.com.

Last modified: June 4, 2006